12 juli 2011


Just imagine you are a young beginning photographer.
You shoot some editorials and place them on your own website.
You've got your own style and other people love your work.
Your friends place your pictures on their fashion blogs.

And suddenly you find your picture on a t-shirt of a worldwide store.
How would you react?
Would you be happy that they used your picture?
Would you be mad because they stole it from you?

This story happened to Landa Penders.
This is what she says:
"At first I really thought it was a compliment that they used my picture on a t-shirt of Topman by Topshop. Awesome! But after thinking about it some more, I realized I’ve become just another victim of the enormous mass consumption society that we live in. Large fashion chains claim that they’re anticipating on the latest fashion trends and they fire their clothes in huge amounts on their target groups. It’s all about increasing sales and the passion for fashion is irrelevant to them. After researching about this I stumbled upon multiple examples of shops like Topshop, H&M, ZARA, New Look etc. that violate the copyright of independent designers. They trace and draw works of others, change a few little details, but they lack originality and do not have a vision they want to share, like the original designer has. Then they just sell it on the shelves of their shops and no one will hear of the person who actually spent hours and hours on the original works."

Landa started the project FLOPSHOP.
With this project she want to raise awareness of the mass production of clothes.
It must not be normal to just copy and steal pictures or designs from less known designers.
Do you steal anything from a store?
And if you're buying clothes you trust that their makers are original.  

FLOPSHOP stands for all the fashion chains that design, produce and sell their fashion without passion. It is time for originality, quality and honesty.”
Landa Penders also made an editorial to illustrate the protest.

I think Landa has done a great job in creating this project.
And I also her editorial is amazing. 

So now it's time for us (and all the other victims of this mass consumption) to stand up.
To spread the word.
If you want to know more about this project just go to:
If you want to place this on your own blog you can mail Landa for the mediakit.


Photographer: Landa Penders
Photographers assistant: Naomi Fijten
MUA: Evelien van der Ham
Stylist: Karina Krijgsman
Models: Charlotte Schmidt, Estrella Dewi de Graaf

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